충성도를 높이는 6단계

Harvard Business Review 2008년 2월호의 "The New Leader's Guide to Diagnosing the Business" 중에 나오는 건데요, 전문 다 보지 않고 이 6단계만 봐도 좀 시사점이 있을듯 해 옮겨 봅니다.

1) Identify the most attractive target segment.
2) Design the best value propositions to meet their needs.
3) Acquire more customers in the target segment.
4) Deliver a superior customer experience.
5) That enables the company to grow its share of wallet,
6) and to increase loyalty and retension.